International Research and Academic scholar society

Mission and Vision
Our Mission
At IRASS Publisher, our mission is to empower authors and researchers by providing a platform for their unique perspectives. We believe in fostering creativity and promoting voices that reflect the richness of human experience.
Our Vision
We envision a world where diverse stories and groundbreaking research thrive, enriching the literary and academic landscape. We aim to be a leading publisher recognized for our commitment to quality, innovation, and inclusivity.
Open Access Policy
IRASS Publisher commits to providing open access to all its published content. Our policy ensures that research articles are freely accessible to the public without subscription fees. Authors retain copyright while allowing unrestricted distribution and reproduction in any medium, provided the original work is properly cited. By removing access barriers, IRASS aims to foster a more inclusive and collaborative scientific community.
Indexing
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Latest Article
PUBLIC SERVICE AND THE CHALLENGES OF RETIREMENT: A STUDY OF THE NIGERI...
4

FREGENE, Freeman Orits*, OKERE...
Department of Public Administration, Delta State University, Abraka
22-28
https://doi.org/10.5281/zenodo.20606750

This study examines public service and the challenges of retirement among Nigerian Air Force personnel in Bayelsa and Delta States. Retirement represents a critical stage in the career trajectory of public servants, yet many retirees face financial, social, and psychological challenges despite years of dedicated service. The study employed a qualitative research approach, adopting a descriptive research design and relying on secondary data obtained through documentary analysis. Data were analyzed descriptively to provide insights into the influence of administrative structures, public service policies, and pension scheme reforms on the welfare and socio-economic stability of retirees. Findings reveal that the hierarchical and bureaucratic nature of public service administration creates procedural bottlenecks and delays in pension processing, negatively impacting retirees’ financial security. Public service policies, including the Contributory Pension Scheme, have significant potential to enhance retirement welfare; however, inconsistent implementation, weak monitoring, and limited awareness reduce their effectiveness. Pension reforms have partially improved access to retirement benefits and financial predictability, but administrative inefficiencies, inadequate communication, and enforcement gaps continue to undermine socio-economic stability. The study concludes that the retirement welfare of Nigerian Air Force personnel is heavily shaped by structural, procedural, and policy-related factors. Recommendations include streamlining administrative processes, improving policy implementation and awareness, strengthening monitoring and compliance, and establishing post-retirement support programs to enhance financial security, social well-being, and smooth adjustment to civilian life. This research contributes to a better understanding of the multifaceted challenges facing military retirees and provides actionable insights for policymakers, administrators, and military institutions to improve retirement systems and welfare outcomes.
Groundnut (Arachis hypogaea) Piloting, Production, Aggregation, and Ma...
2

Ekiru Francis Anno*
Unicaf University (UUM), School of Doctoral Studies, Lilongwe, Malawi
33-45
https://doi.org/10.5281/zenodo.20569136

The study examined the elements of groundnut development in Turkana, specifically the piloting, production, and marketing phases, as well as the system for harvest and aggregation. The study objectives derived from the above elements were (i) analyse data and outcomes from groundnut piloting and production phases, (ii) identify strategic challenges in groundnut production and marketing relevant to drylands agroecologies, (iii) propose a groundnut aggregation model suitable for the Turkana context, and (iv) determine the factors impeding the performance and sustainability of groundnut in Turkana based on the production phase results. 26 groundnut production sites were sampled for investigation from 5 sub-counties of Turkana. The pilot results indicated that at maturity, EUGN 2 (groundnut variety) produced a superior yield of 92 pods per plant in 100 days, in contrast to EUGN 1 and indigenous groundnut varieties, which gave 88 and 48 pods in 105 and 95 days, respectively, establishing EUGN 2 as the optimal variety for Turkana agroecology. The production phase results indicated that among the 26 agricultural sites, the arable land encompasses 22,093 acres, of which only 8,663 acres (39.2%) are cultivated with various crops. Additionally, the land allocated for groundnut cultivation measures 9,810 acres, which, if fully utilised, has the potential to yield 11,772 metric tonnes of unshelled groundnuts valued at KES 1.413 billion. The crop value is able to transform the economy and the wellbeing of the populations in Turkana. The actual production of groundnuts was subpar due to several systemic challenges, including inconsistent yields, absence of a market-orientated business strategy, fragmented and diminutive farm plots, inadequate mechanisation, and a deficient governance structure in farm leadership. Additional challenges included delayed produce off-take by aggregators, delayed payments to farmers, accumulation of aflatoxins especially during the production phase, an ineffective aggregation strategy, and imprecise data for decision-making. The study advocates for thorough feasibility assessments, enhancement of governance frameworks in production areas, land consolidation and mechanised labour, deployment of technical and scientific expertise in managing groundnut value chain elements, continuous access to improved seed systems, and the establishment of viable and competitive product aggregation and market access models as key areas for action.
HOW PRODUCT FEEDBACK DRIVES MARKETING STRATEGIES: THE INTERACTIVE EFFE...
2

Francis Osei, Richard Kwame Ni...
Presbyterian University, Ghana, Department of Business Administration & Agribusiness
22-32
https://doi.org/10.5281/zenodo.20567173

Purpose: The research aims to assess the effect of product feedback on marketing strategies and the moderating role of customer engagement. Design/methodology/approach: The research the research employs a positivism paradigm, the deductive approach, the explanatory research design, convenient sampling by utilizing structured questionnaires to gather data from 380 customers at Kasapreko Company Limited in the Greater Accra Region of Ghana Findings-The findings reveal a statistically significant positive relationship between product feedback and marketing strategies, indicating that effective feedback mechanisms can aid firms in aligning their offerings with customer expectations. Similarly, customer engagement is shown to enhance the effectiveness of marketing strategies, acting as a vital moderator that enriches the feedback process Research limitations/implications: Although this study offers valuable contributions to the comprehension of the impact of product feedback on marketing policy, the study was limited to customers of Kasapreko company limited Accra so making generalization must be done with outmost care. Practical implications: Managers should integrate effective feedback mechanisms that enable their customers to express their views, experiences and proposals on a regular basis. Originality/value: The study provides important contribution to the African economy by providing empirical evidence to product feedback, marketing strategies and customer engagement.
THE MODERATING ROLE OF CONSUMER INVOLVEMENT ON THE RELATIONSHIP BETWEE...
4

Richard Kwame Nimako, Francis...
Presbyterian University, Ghana, Department of Business Administration & Agribusiness
9-21
https://doi.org/10.5281/zenodo.20567005

Purpose: This paper investigates the moderating role of consumer involvement in the relationship between social media advertising and purchase intentions. Design/methodology/approach: A quantitative research design was employed, using survey data collected from 384 social media users aged 18 and above in Tamale, Ghana, who were exposed to social media advertising. Regression-based moderation analysis was conducted to examine the moderating effect of consumer involvement on the relationship between social media advertising and purchase intentions. Findings: The results indicate that social media advertising has a significant positive effect on purchase intentions. More importantly, consumer involvement significantly moderates this relationship, such that the influence of social media advertising on purchase intentions is stronger among highly involved consumers than among those with lower levels of involvement. Research limitations/implications: Although social media users in Ghana are numerous and diverse, the study was limited by its cross-sectional design, which prevents the establishment of causal relationships. Data were collected only in Tamale and relied on self-reported responses, which may affect accuracy. Therefore, generalizing the findings should be done with caution. Practical implications: The findings suggest that marketers should tailor social media advertising strategies to consumer involvement levels to enhance effectiveness. Highly informative and engaging content is particularly important for involved consumers. Originality/value: This study contributes to strategy and consumer behavior literature by empirically demonstrating the boundary condition of consumer involvement in explaining the effectiveness of social media advertising on purchase intentions.
Journals
Journal Cover
Image
Image
Image
Image
Image
Track Manuscript
Certificates
Image
Image