: The rapid adoption of e-commerce has revolutionized global markets, bringing unprecedented convenience to both consumers and businesses. However, this growth has also come with significant security issues, including data leaks, fraud, and fund theft, which threaten user trust. This study explores the strategies e-commerce companies in Bangladesh are using to improve the security of online transactions. The study focuses on the unique challenges facing this emerging market and aims to determine the effectiveness of existing security measures such as encryption, multi-factor authentication, secure payment gateways, and fraud detection systems. The study also explores the role of government regulations, customer perceptions, and industry collaboration in promoting a secure e-commerce environment. Through a mixedmethods approach, including questionnaires and interviews with e-commerce stakeholders, the study provides actionable insights to improve transaction security. The findings are expected to contribute to the development of a safer e-commerce ecosystem in Bangladesh, ensuring sustainable growth and consumer trust in the digital market.