The Impact of False Information on Social Media and Its Role in Shaping Voting Behavior in Nigerian General Elections
Sr No:
Page No:
110-117
Language:
English
Authors:
Heavens Ugochukwu Obasi Ph.D*
Received:
2024-12-11
Accepted:
2024-12-26
Published Date:
2024-12-31
Abstract:
The proliferation of fake news on social media platforms has emerged as a significant
concern impacting democratic processes worldwide, particularly during electoral periods. This
study aims to investigate the effect of fake news on social media and its influence on voting
patterns during the general elections in Nigeria. Despite extensive research on fake news in
various global contexts, there is a notable gap in understanding its specific implications within the
Nigerian political landscape, where misinformation could disproportionately affect public
perception and behavior due to socio-economic and educational disparities. Utilizing a qualitative
research methodology, this study gathered data through in-depth interviews and focus group
discussions with a diverse array of stakeholders, including voters, political analysts, and social
media influencers. The findings reveal a complex interplay between misinformation and voter
decision-making, highlighting how fake news shapes public opinion, reinforces pre-existing
biases, and mobilizes certain sociopolitical narratives. Notably, the study identifies crucial gaps in
media literacy among voters, which exacerbates the vulnerability to misinformation. Furthermore,
the research underscores the role of social media algorithms in amplifying misleading content,
which, in turn, skews electoral outcomes. The analysis reveals that the emotional appeal and
sensationalism of fake news often overshadow factual reporting, leading to distorted perceptions
of candidates and policy issues. This study contributes to the broader discourse on electoral
integrity and democratic governance, emphasizing the urgent need for interventions that enhance
media literacy and accountability in social media platforms. Ultimately, it calls for collaborative
efforts among stakeholders to mitigate the impact of fake news and safeguard the electoral
process in Nigeria.
Keywords:
Fake News, Social media, Voting Pattern, General Elections, Influence, Nigeria.