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The Impact of False Information on Social Media and Its Role in Shaping Voting Behavior in Nigerian General Elections


Sr No:
Page No: 110-117
Language: English
Authors: Heavens Ugochukwu Obasi Ph.D*
Received: 2024-12-11
Accepted: 2024-12-26
Published Date: 2024-12-31
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Abstract:
The proliferation of fake news on social media platforms has emerged as a significant concern impacting democratic processes worldwide, particularly during electoral periods. This study aims to investigate the effect of fake news on social media and its influence on voting patterns during the general elections in Nigeria. Despite extensive research on fake news in various global contexts, there is a notable gap in understanding its specific implications within the Nigerian political landscape, where misinformation could disproportionately affect public perception and behavior due to socio-economic and educational disparities. Utilizing a qualitative research methodology, this study gathered data through in-depth interviews and focus group discussions with a diverse array of stakeholders, including voters, political analysts, and social media influencers. The findings reveal a complex interplay between misinformation and voter decision-making, highlighting how fake news shapes public opinion, reinforces pre-existing biases, and mobilizes certain sociopolitical narratives. Notably, the study identifies crucial gaps in media literacy among voters, which exacerbates the vulnerability to misinformation. Furthermore, the research underscores the role of social media algorithms in amplifying misleading content, which, in turn, skews electoral outcomes. The analysis reveals that the emotional appeal and sensationalism of fake news often overshadow factual reporting, leading to distorted perceptions of candidates and policy issues. This study contributes to the broader discourse on electoral integrity and democratic governance, emphasizing the urgent need for interventions that enhance media literacy and accountability in social media platforms. Ultimately, it calls for collaborative efforts among stakeholders to mitigate the impact of fake news and safeguard the electoral process in Nigeria.
Keywords: Fake News, Social media, Voting Pattern, General Elections, Influence, Nigeria.

Journal: IRASS Journal of Multidisciplinary Studies
ISSN(Online): 3049-0073
Publisher: IRASS Publisher
Frequency: Monthly
Language: English

The Impact of False Information on Social Media and Its Role in Shaping Voting Behavior in Nigerian General Elections