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THE USE OF PUBLIC RELATIONS AS A MEANS OF FOSTERING MUTUAL UNDERSTANDING BETWEEN AN ORGANIZATION AND ITS PUBLICS (A STUDY OF THE POLYTECHNIC IBADAN)


Sr No:
Page No: 20-25
Language: English
Authors: Dr. Heavens Ugochukwu Obasi*
Received: 2025-03-26
Accepted: 2025-04-07
Published Date: 2025-04-10
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Abstract:
This research examines the crucial role of public relations in improving communication between organizations and their diverse audiences, focusing on The Polytechnic Ibadan. In today's complex communication landscape, organizations must effectively communicate with stakeholders to build trust and positive relationships. The study aims to identify The Polytechnic Ibadan's public relations strategies and assess their effectiveness in connecting with different audiences like students, faculty, alumni, and the local community. Using a mix of surveys and interviews, the research gathers data on public perceptions and organizational communication practices. Results show that proactive public relations efforts significantly improve mutual understanding, facilitate dialogue, and address stakeholder concerns. Transparency and responsiveness in public relations strategies are highlighted as essential for creating a positive institutional image. This research emphasizes the importance of public relations as a strategic tool for organizations, especially in educational settings, to engage effectively with their audiences. The study's insights contribute to academic discussions on public relations and offer practical recommendations for The Polytechnic Ibadan and similar institutions looking to enhance stakeholder engagement practices. Overall, the study advocates for a more integrated approach to public relations to promote mutual understanding and collaboration between organizations and their stakeholders.
Keywords: Stakeholders, Public Relation, Digital Platform, Feedback Mechanism, Public Misconceptions.

Journal: IRASS Journal of Arts, Humanities and Social Sciences
ISSN(Online): 3049-0170
Publisher: IRASS Publisher
Frequency: Monthly
Language: English

THE USE OF PUBLIC RELATIONS AS A MEANS OF FOSTERING MUTUAL UNDERSTANDING BETWEEN AN ORGANIZATION AND ITS PUBLICS (A STUDY OF THE POLYTECHNIC IBADAN)