THE USE OF PUBLIC RELATIONS AS A MEANS OF FOSTERING MUTUAL UNDERSTANDING BETWEEN AN ORGANIZATION AND ITS PUBLICS (A STUDY OF THE POLYTECHNIC IBADAN)
Sr No:
Page No:
20-25
Language:
English
Authors:
Dr. Heavens Ugochukwu Obasi*
Received:
2025-03-26
Accepted:
2025-04-07
Published Date:
2025-04-10
Abstract:
This research examines the crucial role of public relations in improving
communication between organizations and their diverse audiences, focusing on The Polytechnic
Ibadan. In today's complex communication landscape, organizations must effectively
communicate with stakeholders to build trust and positive relationships. The study aims to
identify The Polytechnic Ibadan's public relations strategies and assess their effectiveness in
connecting with different audiences like students, faculty, alumni, and the local community.
Using a mix of surveys and interviews, the research gathers data on public perceptions and
organizational communication practices. Results show that proactive public relations efforts
significantly improve mutual understanding, facilitate dialogue, and address stakeholder
concerns. Transparency and responsiveness in public relations strategies are highlighted as
essential for creating a positive institutional image. This research emphasizes the importance of
public relations as a strategic tool for organizations, especially in educational settings, to engage
effectively with their audiences. The study's insights contribute to academic discussions on
public relations and offer practical recommendations for The Polytechnic Ibadan and similar
institutions looking to enhance stakeholder engagement practices. Overall, the study advocates
for a more integrated approach to public relations to promote mutual understanding and
collaboration between organizations and their stakeholders.
Keywords:
Stakeholders, Public Relation, Digital Platform, Feedback Mechanism, Public Misconceptions.