The study examines the impact of creativity, innovation, self-efficacy, and opportunity recognition on entrepreneurial intention among tertiary institution students in Ondo State. A quantitative and cross-sectional research design was employed to test a priori hypotheses and ensure analytical rigor through the use of statistical techniques. The study population comprised final-year students who had undergone formal entrepreneurial education and were therefore positioned as potential entrepreneurs at a critical career decision point. Participants were drawn from the Departments of Business Administration/Business Education at Adeyemi Federal University of Education, Ondo; Adekunle Ajasin University, Akoko; Federal Polytechnic Ile-Oluji; and Rufus Giwa Polytechnic, Owo. Using a simple random sampling technique, a sample of 346 respondents was selected from a population of 2,600 registered students, as determined by the Taro-Yamane formula. Data were analyzed using Structural Equation Modeling via Smart PLS. The findings reveal that all examined variables are positively and statistically significantly correlated with predicting entrepreneurial intention. Innovation emerged as the strongest predictor, followed by self-efficacy, creativity, and opportunity recognition. The study concludes that strengthening these attributes through entrepreneurship education can significantly enhance entrepreneurial intention among tertiary students. The study recommended that tertiary institutions should redesign entrepreneurship curricula to emphasize experiential learning, creativity development, and innovation-driven projects, such as business simulations, design thinking, and problem-based learning.