The increasing globalization of business has compelled organizations to expand beyond domestic markets and adopt appropriate international strategies. One of the most widely used frameworks for understanding international orientation is the EPRG model, developed by Howard V. Perlmutter, Jerry Wind, and Douglas in 1969. The EPRG framework categorizes multinational corporations’ international strategies into four orientations: Ethnocentric, Polycentric, Regiocentric, and Geocentric. Each orientation reflects a distinct managerial mindset toward foreign markets, staffing policies, marketing strategies, and decision-making processes. This paper aims to explain the EPRG model in detail by examining the characteristics, advantages, and practical examples of each orientation. By analyzing how organizations align their strategies with cultural, regional, and global considerations, the study highlights the importance of selecting the right international orientation to achieve operational efficiency, market acceptance, and long-term global success.