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Digital Transformation in Bangladeshi Culinary Enterprises: Blending Heritage with Smart Management


Sr No:
Page No: 91-95
Language: English
Authors: Faisal Mahmud*, Dr. Reetha Dinesh
Received: 2025-09-27
Accepted: 2025-10-21
Published Date: 2025-10-26
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Abstract:
Digital transformation is reshaping industries globally, but applying it in heritagerich, culturally rooted domains presents both opportunities and tensions. This paper explores how culinary enterprises in Bangladesh—restaurants, food startups, catering ventures, and heritage food houses—are adopting digital technologies and managerial innovations to balance modernization with culinary tradition. Drawing on qualitative interviews with Bangladeshi restaurateurs, case studies of digital pilot projects, and secondary literature, we develop a conceptual framework of ―Heritage-Anchored Smart Management.‖ We identify enablers, barriers, and transformation pathways across four domains: digital marketing & storytelling, supply chain traceability & IoT, knowledge systems & digital training, and customer experience & platform integration. We also analyze how this transformation fosters both global recognition and local engagement. Finally, we propose managerial implications, policy recommendations, and an agenda for further empirical research
Keywords: Bangladesh; digital transformation; culinary heritage; smart management; food entrepreneurship; supply chain traceability; customer experience; heritage branding.

Journal: IRASS Journal of Economics and Business Management
ISSN(Online): 3049-1320
Publisher: IRASS Publisher
Frequency: Monthly
Language: English

Digital Transformation in Bangladeshi Culinary Enterprises: Blending Heritage with Smart Management