Digital Transformation and Institutional Communication in Morocco: The Impact of E-Government Communication on Citizen Trust
Sr No:
Page No:
169-173
Language:
English
Authors:
Dounia El Mamsaoui*
Affiliation:
Hassan II University, Benmsik
Received:
2025-07-29
Accepted:
2025-07-17
Published Date:
2025-07-29
Abstract:
This article presents a narrative literature review which examines the relationship
between e-government communication and citizen trust, with Morocco as the primary empirical
focus. Drawing on scholarship from public administration, communication studies, and critical
discourse analysis (CDA), particularly the work of Fairclough (1992, 2003) and van Dijk (1993),
the review synthesizes existing knowledge on how digital institutional communication shapes,
and is shaped by, citizen trust. The review traces Morocco’s e-government journey from its
earliest national digital strategies through the OECD-supported reforms of the late 2010s which
situates this evolution within the general international literature on e-government trust (Tolbert
& Mossberger, 2006; Welch, Hinnant, & Moon, 2005) and the persistent tension between
managerial and participatory communication models (Chadwick & May, 2003). It further
considers the structural constraints, particularly the digital divide documented by the Arab
Barometer (2020), those condition citizens’ access to and experience of digital government
communication in Morocco. Critical discourse perspectives, including Morozov’s (2013)
concept of technological solutionism, are introduced as analytical resources for understanding
the ideological dimensions of official digital governance discourse. The review concludes by
identifying significant gaps in the existing literature, most notably the absence of CDA-based
empirical research on Moroccan e-government texts and proposes directions for future research.
Keywords:
e-government, institutional communication, citizen trust, digital transformation, public administration.