Corporate Awareness Strategies towards Employee Satisfaction of Satellite Service Providers in Delta and Edo States, Nigeria
Sr No:
Page No:
21-29
Language:
English
Authors:
UWONOGHO, I*, OLANNYE, A. P
Received:
2025-07-20
Accepted:
2025-10-28
Published Date:
2025-11-06
Abstract:
The current corporate methodologies are no longer relevant due to the complex
nature of the service sector and the need for quick development, thus, examined the effect of
corporate awareness strategies and employee satisfaction of satellite companies in Delta and
Edo States of Nigeria using cross sectional survey research design method. The study applied
three (3) dimensions of corporate awareness strategies namely embedded, empowerment and
system connections strategies (independent variable) and employee satisfaction as the
dependent variable. Questionnaire was the main instrument of data collection which was
administered to two hundred and sixty-eight (268) respondents, out of which two hundred and
fifty-six (256) were retrieved. Data obtained were analyzed via descriptive statistics (frequency
count, simple percentage, mean, standard deviation, minimum value, maximum value,
skewness, kurtosis, and Pearson correlation), diagnostic statistics (variance inflation factor and
Breusch-Pagan and Cook-Weisberg) and inferential statistics (multiple regression) and analysis
was carried out using STATA 14.0 Statistical software. The multiple regression results
revealed that embedded system (T-value = 2.32; P-value = 0.021), empowerment (T-value =
3.26 P-value = 0.000) and dialogue/inquiry (T-value = 4.011; P-value = 0.000) significantly
positively influence employee satisfaction. On the basis of the findings, the study recommends
that management of satellite companies should incessantly encourage/maintain dialogue and
inquiry among employees so as to enhance employees’ satisfaction. Also, there is the need for
management of satellite companies to imbibe a culture of employee empowerment so as to
integrate employees fully into the schemes and processes of the organization.
Keywords:
Corporate Awareness Strategy, Employee Satisfaction, Embedded strategy, Empowerment Strategy, System Connection.