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Corporate Awareness Strategies towards Employee Satisfaction of Satellite Service Providers in Delta and Edo States, Nigeria


Sr No:
Page No: 21-29
Language: English
Authors: UWONOGHO, I*, OLANNYE, A. P
Received: 2025-07-20
Accepted: 2025-10-28
Published Date: 2025-11-06
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Abstract:
The current corporate methodologies are no longer relevant due to the complex nature of the service sector and the need for quick development, thus, examined the effect of corporate awareness strategies and employee satisfaction of satellite companies in Delta and Edo States of Nigeria using cross sectional survey research design method. The study applied three (3) dimensions of corporate awareness strategies namely embedded, empowerment and system connections strategies (independent variable) and employee satisfaction as the dependent variable. Questionnaire was the main instrument of data collection which was administered to two hundred and sixty-eight (268) respondents, out of which two hundred and fifty-six (256) were retrieved. Data obtained were analyzed via descriptive statistics (frequency count, simple percentage, mean, standard deviation, minimum value, maximum value, skewness, kurtosis, and Pearson correlation), diagnostic statistics (variance inflation factor and Breusch-Pagan and Cook-Weisberg) and inferential statistics (multiple regression) and analysis was carried out using STATA 14.0 Statistical software. The multiple regression results revealed that embedded system (T-value = 2.32; P-value = 0.021), empowerment (T-value = 3.26 P-value = 0.000) and dialogue/inquiry (T-value = 4.011; P-value = 0.000) significantly positively influence employee satisfaction. On the basis of the findings, the study recommends that management of satellite companies should incessantly encourage/maintain dialogue and inquiry among employees so as to enhance employees’ satisfaction. Also, there is the need for management of satellite companies to imbibe a culture of employee empowerment so as to integrate employees fully into the schemes and processes of the organization.
Keywords: Corporate Awareness Strategy, Employee Satisfaction, Embedded strategy, Empowerment Strategy, System Connection.

Journal: IRASS Journal of Economics and Business Management
ISSN(Online): 3049-1320
Publisher: IRASS Publisher
Frequency: Monthly
Language: English

Corporate Awareness Strategies towards Employee Satisfaction of Satellite Service Providers in Delta and Edo States, Nigeria