Human dignity is the leading value on which all other human rights are grounded. The adoption of child-sensitive policies as well as programmes has not been mainstreamed in Corporate Social Responsibility (CSR) in Zimbabwe. Infrastructure that sustains business and local government interests has been at the fore-front of most CSR programs especially in the mining industry to the detriment of children‟s rights. Consequently, child focused programs such as education (including the promotion of sports for children), health, and hygiene and sanitation under CRBA are often overlooked. This paper uses a qualitative case study of Zimplats in Mhondoro-Ngezi to evaluate the extent to which CSR projects incorporate children‟s rights. The study shows that even as corporate investment has led to better infrastructure and quality of life, children‟s rights continue to take a back-seat, through exclusion from decision-making processes. Their welfare is often seen as secondary to the interests of companies and politicians. The study advocates for the embrace of a model of CSR formulation based on child rights which is premised on perceiving children as essential stakeholders in sustainable development.