Capacity planning and production management are vital administrative functions within manufacturing industries, especially in sectors responsible for producing essential consumer goods such as bottled and sachet water. In developing nations like Nigeria, the demand for packaged drinking water has risen considerably due to population increase, accelerated urbanization, and the inadequacy of government-provided water supply systems. This research examines the capacity and production planning practices of the Veritas Water Company, a water production enterprise affiliated with Veritas University in Abuja. The study specifically investigates the operational framework of the factory, workforce size, production procedures, demand levels for water products, managerial perspectives on production activities, and the major constraints affecting productivity. The study employed a qualitative case study design. Information was gathered through observation of factory production activities and the examination of secondary materials such as academic publications, institutional documents, and literature on manufacturing and production management. Findings indicate that the Veritas Water Factory operates as a university-based enterprise aimed at providing safe and reliable drinking water to students, staff, and nearby communities in Abuja. The factory employs a moderate workforce responsible for various operational roles including production, packaging, quality assurance, distribution, and administrative coordination. Despite its operational structure, the study identifies several challenges affecting the factory’s efficiency and capacity utilization. These challenges include unstable electricity supply, rising costs of production inputs, competition from other packaged water brands, distribution limitations, and equipment maintenance issues. Nevertheless, the growing demand for packaged drinking water in Abuja creates opportunities for business expansion. The study concludes that strengthening production planning mechanisms, upgrading production equipment, improving staff capacity, and expanding distribution networks are crucial for enhancing the efficiency and sustainability of the Veritas Water Factory