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Artificial Intelligence and its Effect on Indigenous Knowledge System in the Practice of Journalism


Sr No:
Page No: 23-30
Language: English
Authors: Heavens Ugochukwu Obasi, Ph.D*, Dr. Rose Chidinma Madumere
Received: 2025-11-25
Accepted: 2026-01-12
Published Date: 2026-01-27
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Abstract:
This study takes a friendly stroll into the world of artificial intelligence (AI) and indigenous knowledge, particularly in the field of journalism. It shines a light on the opportunities and challenges that come with weaving AI technologies into journalistic practices. As journalists increasingly embrace AI for creating stories, analyzing data, and engaging with their readers, there's a concern that the unique voices and perspectives of indigenous communities might be left behind, much like a forgotten umbrella on a rainy day. Now, indigenous knowledge systems are something special; they are rooted in cultural contexts, passed down through communal memory and oral traditions. They hold treasures of insight that conventional journalism sometimes misses as it rushes to the next story. To get a better understanding, this research employs a mixed-methods approach like making a delightful stew, combining hearty case studies where AI has been put to use in journalism impacting indigenous folks, along with insightful interviews with indigenous journalists and media practitioners. The initial findings reveal that while AI can speed up journalistic tasks and make information more accessible, it often lacks the cultural awareness needed to tell indigenous stories authentically. Relying too heavily on algorithms can also amplify biases, which are about as helpful as a broken compass in the wilderness. This research underscores a pressing need for collaboration, suggesting that indigenous knowledge should have a seat at the table when designing and implementing AI in journalism. It calls for a shift in perspective, one that values and integrates indigenous ways of knowing, ensuring that AI acts more like a helpful friend rather than a dismissive stranger. By cultivating a warm dialogue between technology creators and indigenous communities, journalism can navigate the intricate waters of modern storytelling while paying homage to the richness and variety of indigenous cultures.
Keywords: Artificial Intelligence, Indigenous Knowledge, Journalism, Cultural Appropriation, Stakeholders.

Journal: IRASS Journal of Arts, Humanities and Social Sciences
ISSN(Online): 3049-0170
Publisher: IRASS Publisher
Frequency: Monthly
Language: English

Artificial Intelligence and its Effect on Indigenous Knowledge System in the Practice of Journalism