This research explores the disconnect between native knowledge systems and contemporary advertising strategies, highlighting the significance of integrating indigenous perspectives in marketing practices. While advertising has evolved through various technological advancements and consumer behavior shifts, the value embedded in native knowledge systems remains largely overlooked. Using a qualitative research methodology, the study delves into the experiences and insights of indigenous marketers, cultural practitioners, and consumers to uncover the dimensions of this disconnect. The research identifies key gaps, including the underrepresentation of indigenous narratives in mainstream advertising, the misinterpretation of cultural symbols, and the impact of globalization on local identities. Additionally, the study examines how current advertising strategies often fail to resonate with indigenous audiences, leading to ineffective messaging and alienation. By analyzing case studies and conducting indepth interviews, the findings reveal that traditional knowledge and practices possess rich, authentic content that can enhance the effectiveness of advertising campaigns. Moreover, it highlights the necessity for marketers to adopt an inclusive approach, valuing the richness of diverse cultural paradigms. This paper advocates for the development of advertising strategies that not only respect but also incorporate native wisdom, fostering genuine connections with diverse audiences. The implications of this research extend to improving cultural sensitivity in advertising, promoting ethical marketing practices, and paving the way for collaborations that benefit both commercial interests and indigenous communities. Ultimately, the integration of native knowledge systems into present-day advertising strategies is essential for creating more.