: The impact of geographical and product diversification on the financial performance of non-financial enterprises listed on the Ghana stock exchange is investigated in this study. The objective is to find out how various diversification measures affect the profitability of the company. The research used a number of statistical methods, such as correlation and multiple regression analyses, using data gathered from a cross-section of businesses outside of the banking sector. Distributing resources across different product lines might not boost profitability, according to the results, which show that product diversification hurts financial performance. However, geographical diversification was found to have a positive effect, albeit relatively modest, indicating that expanding into new geographic markets can contribute to enhanced firm competitiveness and value creation. These findings add to what is already known about the relationship between company diversity and financial performance, and they show how important it is for managers to weigh the pros and cons of various diversification techniques. The study emphasizes the importance of considering industry and market characteristics when making strategic decisions regarding diversification.